Franchising has become a global phenomenon. Many brands have grown beyond their national markets and proved that this business expansion model can work around the world. Meanwhile, in comparison to growth on a national scale, it is clear that cross-border franchising involves additional divergent business models and requires solutions to different issues in order to succeed.
This major title, published in partnership with the International Bar Association, is a concise, practical guide for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice. The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail.
The lack of a harmonised franchise regime or dispute resolution system across the major jurisdictions means that this is not a simple exercise from a legal perspective. In addition, many jurisdictions require specific pre-contractual disclosure and/or registration. In addition to classic legal questions, efficient tax planning is required to secure success. In parallel, the book reviews questions on data protection and intercultural communication during a franchise partnership as well as financing possibilities from various national perspectives.
Uniquely, this title applies and reflects general practical and technical franchising know-how to specific franchised industries and highlights typical sector-by-sector questions and solutions in an international franchise context.
About the International Bar Association 5
Preface 7
Harald Lichter
Ideenbroker GmbH
Introduction 9
Marco Hero
TIGGES Rechtsanwälte
Part I: General international topics
The definition of ‘franchising’ 11
Rocío Belda de Mergelina
Garrigues
Selecting a format for international franchising 27
Carl E Zwisler
Gray Plant Mooty
Franchising legislation – a global overview 59
Katharina Wurm
TIGGES Rechtsanwälte
International dispute resolution 81
Dan Engström
Stockholm Arbitration & Litigation Center (SALC) Advokatbyrå KB
Franchising and the Internet 95
Robin Bynoe
Charles Russell LLP
Lee Plave
Plave Koch PLC
Data protection – the European perspective 117
Christoph Wildhaber
Streichenberg Rechtsanwälte
Data protection – the North American perspective 129
Tao Xu
DLA Piper LLP (US)
Tax issues – the European perspective 133
Guido Holler
TIGGES Rechtsanwälte
Tax issues – the US perspective 149
Bruce S Schaeffer
Franchise Valuations Ltd
The importance of cultural differences in international franchising 163
Souichirou Kozuka
Gakushuin University
Albrecht Schulz
TIGGES Rechtsanwälte
Part II: Franchising industry reports
Restaurants 175
Riley Lagesen
Davis Wright Tremaine LLP
Fashion 291
Igor San Juan
Evelyn Verstraaten
G-Star International BV
Elder and child care 205
Jeffrey A Brimer
Faegre & Benson LLP
Grocery retail – the European perspective 217
André Lombart
CMS DeBacker
Grocery retail – the US perspective 225
Erik B Wulff
DLA Piper LLP (US)
Hotels 227
Karen Boring Satterlee
Hilton Worldwide
Frank Zaid
Osler, Hoskin & Harcourt LLP
Health, beauty and fitness 261
Lukas Bühlmann
Bühlmann Rechtsanwälte
Stéphane Teasdale
Fraser Milner Casgrain LLP
Internet and technology franchises 271
John H Pratt
Hamilton Pratt
John Vernon
The Vernon Law Group, PLLC
Cleaning and maintenance 287
Anders Fernlund
Advokatfirman Nova AB
Jacqueline W Vlaming
Coverall North America, Inc
The pet industry 295
Günter Erdmann
SCHLARMANNvonGEYSO
Part III: Financing in international franchising
Financing – the UK perspective 307
Brian Duckett
The Franchising Centre
Financing – the German perspective 317
Jörg T Eckhold
Eckhold & Klinger
Unternehmensberatung GmbH (BDU)
Financing – the US perspective 339
Robert Shaw
Edwards Global Services, Inc
Part IV: Appendices
Appendix 1: Franchise associations 353
Appendix 2: Disclosure laws 363
Appendix 3: Relationship laws 366
About the authors 369
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