The GAA is more than a game. It’s a cornerstone of Irish identity — woven into parishes, families, and the national psyche. But behind the passion and pride lies a question that has never really been asked. Where is the GAA going? In this revealing and timely book, acclaimed journalist Michael Moynihan explores how the GAA is changing, and what it means for the Ireland it serves. Is it still a grassroots, amateur participation movement? Is it a delivery system for elite sport? Is it a real estate organisation with thousands of premises? With sharp insight and deep research, Moynihan tackles the big questions — from unregulated payments to stadium sponsorships, broadcasting controversies, and postponed games for pop concerts. Moynihan lifts the lid on the inner workings of the GAA at a crossroads. At once thoughtful, balanced, and bold, Moynihan shows us the organisation behind the headlines — and why its future matters to us all.