Providing a comprehensive introduction to arts and cultural management, this textbook incorporates new insights into technological innovations such as AI to its popular practical approach to helping students understand how to build and grow an arts organisation,
With practical case studies throughout, the book also includes coverage of key contemporary topics such as diversity, equity, sustainability, inclusion and access to the arts. This new edition retains the valuable array of interdisciplinary insights, while enhancing the focus on culturepreneurs in the age of artificial intelligence. The result is a book which will be core reading for many students of arts and cultural management around the world.
Chapter 1. The Business of the Arts and Culture
Chapter 2. Understanding Culture
Chapter 3. Understanding Cultural Consumption
Chapter 4. The Economics of the Arts and Culture
Chapter 5. Cultural Entrepreneurship
Chapter 6. Consumer Behavior in the Arts
Chapter 7. Marketing Research in the Arts
Chapter 8. The Arts Organization as a Service
Chapter 9. Managing the Arts Organization
Chapter 10. Law and Policy for Arts Organizations
Chapter 11. Technology and the Arts Organization
Chapter 12. Fundraising and the Arts Organization
Chapter 13. Financial Management and the Arts Organization
Chapter 14. Business Continuity and the Arts Organization
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