This book explores the intricate relationship between copyright law and internet meme culture, challenging an assumption that copyright is a barrier to digital creativity. Using the lens of internet memes to analyse copyright law in the context of participatory remix culture, the book confronts a common perception that copyright is the "destroyer" of internet memes on social media platforms. Following the European Union’s Copyright Directive, widely known as the "Meme Ban," this book critically examines whether copyright might instead be reimagined to foster rather than inhibit re-creations that define internet meme culture. The book argues that this culture directly challenges copyright's core assumptions, and proposes a new, holistic approach to copyright that distinguishes between traditional and emergent forms of creative processes. Arguing for a flexible interpretation of copyright that limits private proprietary rights in the case of internet memes, it provides a legal framework to support socio-cultural discourse without undermining copyright's foundational principles. Covering core copyright concepts such as authorship, idea/expression, originality, fair dealing, and user rights, the book provides a compelling argument as to how copyright can adapt to the digital age as a protector of cultural expressions, ensuring that internet memes are not only preserved but celebrated. The book will be of interest to researchers in the field of copyright law, the law of emerging technologies and intellectual property law.