What happens when the worst happens? Both David Yelland and Simon Lewis have been in the room when they’ve had to deal with exactly that. They have seen it all – from Simon’s work in Downing Street during Gordon Brown’s resignation and the reinvention of the royals’ image, to David’s time at the heart of the media landscape running The Sun national newspaper during its peak readership. When It Hits the Fan is the first time that they’ve put all their knowledge into a playbook of golden rules for what to do when the worst happens, from lifetimes in the spin cycle. Packed with sage advice from their own experiences and behind-the-scenes stories from the messiest PR disasters they’ve been airlifted in to fix, they lift the bonnet on the PR engine that drives our media landscape today and dissect the most disastrous PR fails that the world has seen. This is the book for anyone who wants to really know what happens when PR disaster strikes, and how to thrive in an environment ready to pounce.