The Handbook unravels the relationship between AI, soft power, and public diplomacy with chapters by leading authors in the fields of soft power and public diplomacy as well as innovative fresh voices . It will be a valuable resource for students, researchers, practitioners, and policy makers , dealing with AI and soft power projection, network society and social media, soft power and conflict, digital diplomacy and security, cyber power and soft power, views on AI and public diplomacy, disintegration and counter-disinformation in soft power, power –public diplomacy, technological measurement of soft power, and technology’ s role in influence.