Practical Guide to Digital Transformation (2 Revised edition)
Use Technology to Improve Your Business

By (author) Antonio Weiss

ISBN13: 9781398623934

Imprint: Kogan Page Ltd

Publisher: Kogan Page Ltd

Format: Hardback

Published: 03/03/2026

Availability: Not yet available

Description
In every organization, digital transformation is a key activity to ensure you are keeping up with your competitors. However, plenty of organizations have failed to take advantage of the business improvement that technology can offer. The Practical Guide to Digital Transformation provides the essentials for mid to senior-career business professionals to improve their organization's outcomes through technology. A productive digital transformation requires an effective digital strategy, the right culture, change management, the ability to stimulate innovation and the knowledge of where to upskill and when to bring in new talent. This book covers each of these factors and more by breaking the process down into 19 easy-to-follow and practical steps. This updated second edition includes two new chapters on the potentials and challenges of AI and quantum computing as well as an increased focus on the ethics and sustainability of technology. Every chapter includes a real-world example of an organization being digitally transformed along with advice on putting the principles into action and key tips. Quickly grasp the principles of a successful digital transformation with this essential step-by-step guide.
Chapter - 00: Introduction; Section - ONE: Getting the strategy and the roadmap right; Chapter - 01: What is a digital strategy?; Chapter - 02: Choosing your strategic delivery vehicle; Chapter - 03: How to do a digital roadmap; Section - TWO: Making change happen; Chapter - 04: Ways of working; Chapter - 05: Senior and organisational buy-in; Chapter - 06: Funding digital; Section - THREE: Doing digital; Chapter - 07: Understanding your users; Chapter - 08: Doing the bare minimum; Chapter - 09: Building new services; Chapter - 10: Buying technology; Chapter - 11: Platforms; Chapter - 12: Using data science to inform decision-making; Chapter - 13: Generative AI; Chapter - 14: Quantum computing; Chapter - 15: Stimulating innovation; Section - FOUR: Future-proofing; Chapter - 16: Protecting and defending your organisation; Chapter - 17: The ethical digital organisation; Chapter - 18: Upskilling and bringing in new talent; Chapter - 19: Defining the next horizon
  • Business strategy
  • Business innovation
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
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List Price: £97.00