This book provides practical guidance for higher education professionals looking to use Generative AI technologies. Blending theoretical grounding with real-world examples and case studies, it gives step by step guidance on how to evaluate, select, and implement generative AI technologies in teaching, learning, assessment, and student support. It cover topics including creating original artificial writing, images, audio and video content, automating administrative processes, adapting learning resources, and augmenting teaching practices. Each chapter includes reflective exercises and further reading lists and shows how AI can enhance accessibility, personalization, efficiency and creativity in higher education. Alongside this, the many challenges and ethical considerations of using AI are introduced, including issues around plagiarism, quality control, and the need to establish governance protocols.