This book provides a dynamic collection of case studies showcasing startup and enterprise journeys from an array of geographic, political, economic, and social contexts. Providing rich insights into how entrepreneurs navigate challenges and opportunities in diverse environments, it includes a broad selection of international examples to support the increasingly global perspective required in higher education.
Key Features:
Contains in-depth, practical coverage of entrepreneurial ecosystems through real-life businesses
Designed to assist enterprise and entrepreneurship educators with relevant and engaging content
Equips students and practitioners with a deeper understanding of the key issues faced by startups globally
Each case follows a clear and consistent structure, ensuring accessibility and ease of use for teaching and learning
Presenting valuable learning material for students, educators, and researchers looking to understand global enterprise trends, Cases on Startups and Enterprise is an essential toolkit for business and management academics and enterprise educators, as well as policymakers, practitioners, and economic development professionals.
Contents
Introduction: cases on startups and enterprise xviii
Emily Beaumont
1 ‘Paws for you’: a passion project start-up in the UAE 1
Rebecca Fakoussa
2 Mind the gap: broken dreams and promises in a
Bulgarian family wine business 10
Vassil Rachkov
3 Riding through a global pandemic: a case study of
kremdu LLC in the UAE 17
Naveed Yasin, Ghada M. Abaido and Gayatri Nair
4 Cultivating Cornwall’s entrepreneurial ecosystem:
nurturing startups with internships 28
Vivienne Neale and Marcus Simmons
5 Sujaan: a social enterprise of socio-economically
disadvantaged women in rural Sindh, Pakistan 42
Sammar Javed, Ahmad Timsal and Mark Hoyle
6 Shoes that never wear out: modular shoes with a green
agenda 54
Eleanor Browne and Emily Beaumont
7 Empowering women through enterprise: grass roots
tourism in North Sulawesi, Indonesia 62
Clair Greenaway, Sarah Gunning, Richard
Harper and Rachel Vieira
8 Doubly disadvantaged: female immigrant
entrepreneurs in Ireland 76
Toluwani Akaehomen
9 Resilience and reinvention: Monika’s journey as an
Estonian entrepreneur in Finland 86
Jaanika Kingumets
10 Clinical innovation and enterprise: viable solutions to
potential start-ups in the UKmedical industry 97
Nigel Adams and Ryan Kerstein
11 Eco batik: a Sri Lankan entrepreneur’s journey from
architecture to fashion 105
Tissa Ravinda Perera and Shanika Senavirathna
12 From two to one: different dreams for the future in
Copenhagen 114
Birgitte Wraae
13 Vigiltech: a case study in innovation and security
solutions in the DRC 122
Mokuba Mave and Emily Beaumont
14 Breaking boundaries and building bridges: an
exploration of lived experiences across the German
and Scottish entrepreneurial ecosystems 130
Melissa Mesek
15 Reducing digital poverty in kenya? An innovative
credit service in a base-of-pyramid market 141
Duncan Elly Ochieng, John Oredo, Alison Pearce
and Robert Newbery
16 Qcommerce in Nigeria: survival and proving the concept 152
Rebecca Fakoussa
17 From Germany to Chile: a founder’s formative
crossroads and chasms 164
Ed Gonsalves
18 From fast-food chain to tech start-up fame: pivoting
through challenges and opportunities in the
Australian start-up space 178
Tomas Piccinini and Eleanor Browne
19 The cycling gardeners of Edinburgh: a green
revolution in urban gardening 190
Emily Beaumont
20 Speed of sound. An effectual analysis of Chora Media,
an Italian podcast company 197
Luca Sabia and David Bozward
21 Student entrepreneurs building a business in the
Norwegian construction industry 212
Lise Aaboen, Sigve Pettersen and Anna Fredriksson
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