Anyone can self-publish a book. But publishing well—creating a book that sells and turning writing into a sustainable career? That takes strategy, persistence, and a deep understanding of the hard truths about the publishing world. In Tough Love for Indie Authors, publishing expert Keri-Rae Barnum and literary agent Amy Collins reveal what it really takes to succeed in self-publishing. Whether you're dreaming of bestseller status, aiming for a full-time author career, or trying to figure out why your book isn’t selling, this book delivers the insights you need. Packed with hard-earned wisdom, smart strategies, and a healthy dose of humor, this no-nonsense guide will help you navigate the indie publishing landscape like a pro—without falling for shortcuts or empty promises. Inside, you’ll discover: what separates successful indie authors from those who struggle; how to publish like a pro, from writing and editing to cover design and distribution; the real keys to book marketing beyond wishful thinking and spammy social media posts; why treating your writing like a business is non-negotiable for real, lasting success; how self-publishing can open doors to traditional publishing, agents, and foreign rights deals; and the biggest mistakes indie authors make—and how to avoid them. This isn’t another “feel-good” book with vague advice. It’s a tough-love roadmap to building a sustainable author career through smart, strategic action. So if you’re ready to ditch the “overnight bestseller” myth, embrace the work ahead, and truly win at self-publishing, start with Tough Love for Indie Authors.