Unlike traditional financial data that originates from firms’ internal information systems, exogenous data is generated outside business organizations, including a broad spectrum of sources that include social media posts, website cookies, Google search index, GPS traffic data, and satellite images. Exogenous data is distinguished from periodic and structured financial data by its timeliness, enormous variety, massive volume, tremendous velocity, and reduced likelihood of management manipulation.
However, the present financial reporting framework and accounting and auditing textbooks do not typically discuss the proper use of exogenous data in practice. In response to the gap between industry demand and academia, Exogenous Data in Accounting and Auditing in the Rutgers Series in Accounting Information Systems seeks to provide practice-oriented guidance on which types of exogenous data sources might be used under varying audit contingencies; how to integrate exogenous data into the business reporting cycle to give stakeholders more value-relevant and timely information; and how exogenous data could contribute to the measurement and assurance of various ESG-related issues.
With contributions from leaders in the field, this timely work outlines how emerging exogenous data sources can be used in both the accounting and auditing fields. It will be of interest to academics, researchers, business students, and accounting professionals.
Introduction; Miklos A. Vasarhelyi, Hanxin (Alice) Hu, Ann F. Medinets, and Steven Katz
Part One. Exogenous Data in Business Research
Chapter 1. Accounting’s Resurrection: An Exploration of Future Business Reporting with Exogenous Data; Melissa A. Dardani
Chapter 2. Exogenous Data Using Large Language Models Like ChatGPT; Irina Jie Bao and Benita Gullkvist
Chapter 3. A Survey on Cookie Disclosure and Practice; Hanchi Gu and Qing Huang
Part Two. Exogenous Data from Google Trends
Chapter 4. The Search Volume Index (SVI) for Business Analysis; Fangbing Xiong
Chapter 5. Two Studies Using Exogenous Internet Data to Assess Investors’ Attention; Maria Guangyue Zhang
Chapter 6. When Google Speaks: Unveiling Corporate Performance through Google Trends; Xin Jin and Haoyun (Harry) Gao
Chapter 7. Impact of the Fit For 55 Policies on the Response of Electric Vehicle Consumers in Germany: Stress Analysis in Market Trends from Google Trends; Maristela Roza, Leonardo Flach, and Fabricia Silva da Rosa
Part Three. Exogenous Data from Social Media
Chapter 8. Beyond the Facade: Misinformation on the Internet and Identification of Paid Posters on Social Media; Shaoyu (Shawn) Liu
Chapter 9. Exogenous Data in Governmental Accounting: Expanding Auditing Practices; Huaxia Li
Chapter 10. An Exogenous Leading Indicator of Box Office Revenue: Piracy as a Consumer Proxy; Steven Katz
Chapter 11. A Conceptual Model for Mining Customer Reviews; Talha Afzal
Chapter 12. A Review of the Use of LinkedIn in Accounting Studies; Lanxin Jiang
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