In this significantly updated second edition of European Fashion Law, Rosie Burbidge explores the fundamental legal issues that fashion businesses should be aware of in order to thrive in the modern marketplace. Using a logical and easy-to-follow structure, Burbidge outlines the lifecycle of a brand and highlights relevant legal considerations at each stage of the development of the business, from registering initial designs to achieving global expansion. Key Features: New chapters on digital fashion and circular fashion Concise overview of relevant EU legislation and case law as it applies in practice Fully revised discussion in the context of Brexit and how this affects the dynamics between Europe and the UK First-hand practical guidance and advice on commercial issues, including how to avoid costly legal disputes and how to combat counterfeits Accessible and informative, this book is essential reading for those running a fashion business and their in-house legal teams. For lawyers in practice, the book is an invaluable point of reference when advising fashion and retail clients. The book is also a key resource for students of fashion, design, retail, commercial law and intellectual property. https://www.europeanfashionlaw.com/about-the-book