Foundations of Business Analytics
An Applied Approach

By (author) Yulia Kosarenko

ISBN13: 9781773384795

Imprint: Canadian Scholars

Publisher: Canadian Scholars

Format: Paperback / softback

Published: 15/05/2025

Availability: Not yet available

Description
Foundations of Business Analytics provides fundamental knowledge for business analytics students and professionals, starting from an understanding of the basic concepts of data, information, knowledge, and data life cycle and progressing to the management of analytics projects, the analytics architecture of an enterprise, and classification of analytics solutions.Written by a leading expert in business analytics, this essential text is enriched with references to key business analysis concepts, such as the importance of solving the right problem and analyzing stakeholder requirements to develop successful analytics solutions. Structured as a solid foundation for those new to the field of business analytics, this text provides the perfect entry point for students, the opportunity for professionals to upskill, or for managerial professionals to gain a better understanding of the value, benefits, and success factors of analytics. Foundations of Business Analytics is an essential resource for a wide audience including business, IT, and data science programs at North American colleges and universities that have courses focusing on introduction to business analytics, data analytics, or big data.
Preface How to Use This Book1 Understanding Data 2 Data Management in an Enterprise 3 Business Analytics and Its Applications 4 Types of Analytics 5 Business Intelligence with Descriptive Analytics 6 Advanced Analytics 7 Business Analytics Life Cycle 8 Analytics Architecture 9 Business Analytics Solutions 10 How to Deliver Analytics Solutions 11 Analytics in Enterprise Context 12 Analytics Careers Appendix A: Data Storage Units Appendix B: Technology and Tools Overview Appendix C: PIPEDA Fair Information Principles Appendix D: Test Questions Answer Key Index
  • Management & management techniques
  • Management of specific areas
  • Tertiary Education (US: College)
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List Price: £45.95