This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields.
Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming customer experiences through community engagement and immersive technologies to advancing sustainability, this book invites readers to engage with emerging trends and the transformative power of design.
Ideal for researchers, designers, educators, students, and innovation enthusiasts, it delivers fresh perspectives on the rapidly evolving world of retail and service design.
Part I: Sustainable Retail Introduction 1. Rethinking Retail: Navigating the Intersection of Commerce, Community and Sustainability 2. Applying Service Design Approaches to Create a Sustainable Fashion Retail Future Part II: Phygital Retail Introduction 3. Shaping Retail Innovation: A Scenario-Driven Approach for Designing Phygital Retail Experiences 4. User Interface Design in Mixed Reality Fashion Shopping: A Systematic Review 5. Exploring Generation Z Behaviour towards Different Digital Fashion and Immersive Technologies: A Stimulus-Organism-Response Approach Part III: Community Retail Introduction 6. Fostering A Sense of Community in Hyperlocalised Retail Design for Global Brands 7. Restorative Retail Experiences in UK Fashion Retail Servicescapes 8. Neighbourhood Consumption: The Impact of Neighbourhood Atmosphere on The Coffee Shop Experience
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