This book explores the events, attractions, and places that comprise magical tourism. It showcases magical storytelling, ecologies, realities, entities, belief systems, cultural heritage, and rituals leading to spiritual, otherworldly, enchanting, mindful, interconnected, green and dark experiences.
The volume offers the reader insights into the exciting, popular new tourism trend of magical tourism and its over-arching attributes and tropes. Chapters feature a number of case studies and discussions including the history of magical travel, studies of affect, witch festivals, the rights of mythical animals, folkloric beasts, unmappable places that seem to retreat and slide sideways, multilayered place folklore and mythology, portals, nexuses of meaning, fayres, festivals, identities and cos-play. This volume addresses challenges of sustainable futures, green heritages, commercialisation, representation, inclusion, accessibility, community ownership, magical events, beliefs and practices and asks if there is a magical turn in research.
The book is highly relevant to those with expertise and interest in geography, tourism, hospitality and events studies, marketing, religious studies, anthropology, sociology, heritage and cultural studies.
Acknowledgement I. Introducing Magical Tourism 1. Conceptualizing Magical Tourism 2. Tracing the Roots of Magical Tourism II. Mapping Magical Stories 3. Enchanted on Dartmoor: Uncanny Experiences and More-Than-Human Affects on the Trail of ‘The Hound of the Baskervilles’ 4. Can You Hear the Knights Breathing? Invisible Heritage and the Magic of Alderley Edge III. Mythic Events 5. “Once Upon a Time, Somewhere in Europe…”: Mythicization and Identity Crafting in Renaissance Festivals 6. Save the Date! Witches’ Reunion Every Friday 13th: A Case Study of Montalegre (Portugal) IV. Magical Creatures 7. Messengers of Inari: Staging Red Foxes as Sacred and Magical in Japanese Captive Wildlife Tourism 8. Rights and Welfare of Mythical Creatures within Tourism: A Critical Reflection V. Magical Communities and Belief Systems 9. Myths and Destination Identity: A Case of Newars from Patan, Nepal 10. Sacred Time and Space: Magic, Immanent Epics, and Dangerous Women in Jaunsar-Bawar VI. Magical Junctures 11. Down the Rabbit Hole and Back Again: Magical Portals in Media Tourism 12. Casting a Spell over Northern Ireland: The Alchemy of Mixing Real Folklore and Heritage with the Fantasy and Magic of Game of Thrones to Create Tourism Gold 13. A Trip Amongst Spirits: Tourism, Affect, and the Supernatural in Tōno, Japan Index
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