Events of all shapes and sizes play an important part in all of our lives. They are fun, frivolous, and often allow us to escape from our everyday lives – and they are also fascinating to study and examine in a more serious way, to understand what they mean and do for us – individually and collectively. Events and Economic Development, therefore, explores the economic impact and developmental implications of designing, planning, and delivering events – cultural events like the Notting Hill Carnival and Day of the Dead to sporting events like the Olympics to the Super Bowl.
This book comprises 24 chapters, each addressing various diverse and interconnected topics related to the economic and development implications of hosting events. Each chapter follows a consistent structure, beginning with the aim and learning objective(s), followed by theoretical focuses and the significance of these perspectives. Similarly, practical focuses and their significance are also outlined. The main body of each chapter consists of an 800 to 2000-word argument. Following the argument, chapters include managerial, policy, and/or research implications, explicitly mapping how they relate to the UN Sustainable Development Goals. Each chapter concludes with a series of quizzes to test knowledge and debate questions to engage learners in discussing and interrogating the argument.
Some of the topics covered include:
• Nation Branding through Events
• Urban Transformation via Events
• Commercialization of Culture and Events
• Crisis and Resilience in Event Management
• Sustainability in Event Hosting
• Cultural Identity and Heritage Preservation
• Globalization of Sports and Festivals
• Media and Narrative Evolution
• Ethics and Sponsorship in Events
• Community Impacts and Gentrification.
This innovative, topical, engaging, and comprehensive book is an essential reading and teaching resource for all students and lecturers in events that are easy to integrate into educational programmes.
'Introduction. Introduction. Section 1. Event-led Destination Development. 1. (Re)branding a Nation through a Sport Mega-event. 2. How ‘Dark Mofo’ Transformed Hobart. 3. Nation-Building and the African Cup of Nations: A Case Study of Cameroon. 4. Symbolic and Significant: Qatar Delivers a Huge 2022 FIFA World Cup to Propel a Future Legacy of Sporting Events in the Middle East. Section 2. Commercialising Events. 5. Buying and Selling Day of the Dead: A History of the Holiday’s Commercialization. 6. From Rebellion to Revenue: Dance Music Reckonings. 7. Events and Unhealthy Sponsorship: An Analysis of Euro 2024. Section 3. Event-led Urban Transformation. 8. No More Hunger Games: from Olympic Legacy to Liveability Olympics. 9. Gastrodevelopment and Gentrification: How Food Promotes Urban Development and Displacement. 10. Liveable Cities and the Infra-ordinary versus the Extraordinary: Commonwealth Games 2022 and Birmingham’s Urban Transformation. 11. How do Festivals Catalyse Growth in Banyuwangi, Indonesia?. 12. Australia and the Olympic Games: An Outline of Participation and Games Hosting. Section 4. Event Bidding and Business Models. 13. Leaner, Cost-effective, Practical: How the 2032 Brisbane Games Could Revolutionise the Olympics. 14. Crisis or Transition: Understanding the Wave of Australian Music Festival Cancellations. 15. Media Events 2.0: How Social Media Developments Impact Event Narratives. 16. Australian Music Festivals: Is the Current Crisis a Perfect Storm or Passing Shower?. 17. Esports and the Olympic Games: Hopeless Marriage or Obvious Pairing?. 18. Are Major Sports Events Worth Hosting? A Closer Look. 19. The Rugby World Cup: A Major Event in an Odd-shaped World. 20. Global Migrant Festivals: London Notting Hill Carnival versus the West-Indian American Parade Day. 21. Commonwealth Games: Civic Sponsorship of Festive Football in Medieval and Early Modern Britain. 22. The Super Bowl: The Risk of Inauthentic Brand Storytelling. 23. Socially Responsible Live Music: Do Fans/Consumers Care? Conclusions and Recommendations.
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