This print and digital workbook provides additional exercises and practice questions to enable students to develop their skills. The activities can be used in class or outside the classroom as homework. It follows the same chapter structure as the coursebook, so you can confidently use it to support your lessons. Activities increase in difficulty to support students as they progress through the course, focusing on key skills such as evaluation and analysis. This workbook supports the Cambridge IGCSE™ , IGCSE (9-1) and O Level Business syllabuses (0264/0774/7081) for examination from 2027. Answers to activities are available to teachers via Cambridge GO.
Introduction; How to use this book; Developing skills for business; Section 1. Understanding business activity: 1. Business activity; 2. Economic sectors; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 1 practice questions and case studies, Section 2. People in business: 6. Human resource management (HRM); 7. Organisation and management; 8. Methods of communication; 9. Motivating employees; Section 2 practice questions and case studies; Section 3. Marketing: 10. Marketing and the market; 11. Market research; 12. Marketing mix: product; 13: Marketing mix: Price; 14: Marketing mix: Place; 15: Marketing mix: Promotion; 16. Marketing strategy and legal controls; Section 3 practice questions and case studies; Section 4. Operations management: 17. Production of goods and services; 18. Costs, scale of production and break-even analysis; 19. Quality of goods and services; 20. Location decisions; Section 4 practice questions and case studies; Section 5. Financial information and decisions: 21. Business finance; 22. Cash flow forecasts; 23. Statement of profit; 24. Statement of financial position; 25. Analysis of accounts; Section 5 practice questions and case studies; Section 6. External influences on business activity: 26. Economic issues; 27. Business and the international economy; 28. Environmental and ethical issues; Section 6 practice questions and case studies.
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Weight:681.00