Stakeholder Whispering
Uncover What People Need Before Doing What They Ask

By (author) Bill Shander

ISBN13: 9781394289523

Imprint: John Wiley & Sons Inc

Publisher: John Wiley & Sons Inc

Format: Hardback

Published: 24/06/2025

Availability: Not yet available

Description
Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask People don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs. In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs. Inside the book: Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really need Shift from executing on tactics driven by others' commands, to strategic action driven by underlying needs Transform your organization from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirements Perfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers.
Preface vii Whisper While You Work xi WHAT & WHY 1 Nothing Is As It Seems 3 More Rolling Stones, Less Coldplay 14 Everything Is UX 21 Who Are You? 31 HOW IDEAS 35 You Belong 37 Just Asking Questions 47 Useful Paranoia 54 Kill the Cat 59 Can You Hear Me Now? 65 A Rigid and Flexible Process 72 Peeling the Stakeholder Onion 81 HOW HANDS-ON 89 How to Run a Therapy Session 91 I Feel You 99 Starting Broad, Digging Deep 107 Chunky Segmentation 120 Gained in Translation 126 The Art of the (Im)Possible 131 Bobbing for Apples 139 Silence Is Golden 144 Good Questions 151 Turn It Around 157 Whispering En Masse 163 Let’s Talk About Bias, Baby 173 What It’s Really All About 179 Trouble 181 When You Know You’re Done 191 NOW WHAT 199 Prequalifying Whisperability 201 Influence Without Authority 207 Final Thoughts, Including Some Love for the Stakeholders 218 Index 223
  • Computer science
  • Business communication & presentation
  • Information visualization
  • General (US: Trade)
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List Price: £26.99