Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations by John Spencer-Taylor reveals powerful strategies to transform bold ideas into thriving businesses. Drawing from his experience with BrainGu, Spencer-Taylor shares practical advice on balancing creativity with commercial viability. The book also introduces the "Change the Box" mantra, emphasizing small, impactful changes that drive significant results. Readers will learn to navigate the stages of innovation, from dreaming big ideas to scaling them for market success. With insights on maintaining company culture during rapid growth, integrating technological innovation with strategic business constraints, and overcoming common startup challenges, this guide is essential for entrepreneurs, innovators, and business leaders in tech, cybersecurity, and highly regulated industries.