In celebration of 120 years, this book offers a unique decade-by-decade journey through the legacy of Rolex, featuring 12 chapters that tell the story of the brand and the exceptional watches that cemented its fame and prestige. Explore 120 meticulously photographed Rolex timepieces, showcasing the diversity of models, styles, and finishes - from the legendary Submariner series and Daytona to the elusive Rolex Unicorn and the iconic 'Paul Newman' Daytona. Accompanying these extraordinary watches is the most extensive collection of Rolex ephemera ever assembled, tracing the company's history and influence with unparalleled detail. James Dowling ('Mr Rolex'), the lead dealer of Rolexes in Europe, uncovers hundreds of images from never-before-seen archives and specially commissioned photoshoots from around the globe, sharing personal encounters and stories from his quest to discover these remarkable pieces.