Successful User Experience: Strategy and Roadmaps, Second Edition provides a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 35 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. This book shows how: to bring high-level planning into concrete actionable steps; Design Thinking relates to creating a good UX; to set UX Goals for a product or project; to decide which tool or methodology to use at any given point in the product lifecycle; to take UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products.