This edited volume employs a case study approach to examine communication surrounding the first two years of the COVID-19 pandemic. The text is accessible to upper-level undergraduates and graduate students, while also useful for scholars’ teaching and research. The chapters are written by a diverse group of scholars and experts in a wide-array of communication contexts—from public relations and advertising to health, organizational, and political communication, and beyond. The chapters focus on the many ways professionals and laypersons employed crisis communication. This text is valuable in that it includes perspectives on crisis communication in the initial onset, crisis mitigation and long-term recovery stages of the crisis communication cycle. Examining a crisis in the mitigation and long-term recovery stages provides a lens into the process of crisis messaging and sensemaking. These case studies provide context not only for how professionals and laypersons handled COVID-19, but also how to approach other long-term, or prolonged, crises in the future.
List of Figures – List of Tables – Acknowledgments – Sarah Smith-Frigerio/Mildred Perreault: COVID-19 Communication Case Studies, Where It Began and Why These Studies Matter – Jennifer Anderson: When a Pandemic and an "Infodemic" Collide, Uncertainty Prevails: Misinformation & the COVID-19 Crisis – Jessica D. Freeman/Jessica Elton: #AloneTogether: A Qualitative Content Analysis of a Hashtag Campaign Providing Support through the COVID-19 Mental Health Crisis – Lauren J. Johnsen/Amnee Elkhalid: "Like Putting Out Fires, While Running on a Treadmill That Was Also on Fire": Working and Parenting in a Pandemic – Jensen Moore: Social Media Mourning: Dealing with Grief and Crisis Response Surrounding COVID-19 – Anna Valiavska: COVID-19 and Higher Education: Navigating Ambiguity, Constraints, and Misplaced Optimism – Erika J. Schneider: Branding, Marketing, PR, and COVID-19 – Janelle Applequist/Jeanette Abrahamsen: Advertising as a Form of Public Health Education: An Analysis of the Ad Council and COVID Collaborative’s "It’s Up to You" Vaccination Awareness Campaign – Virginia S. Harrison/Brandon Boatwright/Carla White/Kayleigh Jackson: Seventeen Weeks: Fan Reactions to the NFL’s COVID-19 Protocols during the 2020 Season – Gregory Perreault/Ella Hackett/Alexis Handler: Coronavirus and Journalism: A Meta-analysis of Early Research on Journalism in the COVID-19 Pandemic – Melanie B. Richards/Ashleigh D. Bunn: Six Feet Apart: A Case Study of Urban and Rural Medical Professionals’ and Health Systems’ Responses to COVID-19 – Carrie Reif-Stice/Steven Venette/Sarah Smith-Frigerio/Nazanin Bani Amerian/Joel Iverson: Is There a Difference? Generational Response to COVID and Media Usage – Victoria L. LaPoe/Benjamin R. LaPoe II/Candi S. Carter Olson/Cristina L. Azocar/Jayne Yerrick: Speaking Directly to Indigenous Communities via Social Media: Native Female Politicians Manage Community Information by Addressing Crises within a Pandemic – Sarah Smith-Frigerio/J. Brian Houston: Coping with a Pandemic Using Social Media: Nurses’ Expressions of Individual and Community Resilience on TikTok – Joel Lansing Reed/Monique Luisi: Political Rhetoric and Crises Communication During a Global Pandemic – Mildred Perreault/Bipulendra Adhikari: "It spread like Wildfire" and "Flooded Hospitals" Compounding Crisis: Climate, Wildfires, and Hurricanes during the Pandemic – Mia Moody-Ramirez: Communicating About COVID-19 and Black Lives Matter: A Case Study of Memes, Twitter & Reddit – Juan Liu: Calling COVID-19 the "Chinese Virus": What Types of #ChineseVirus Messages Get Attention on Facebook Pages? – Kaila Witkowski/Frederike Albrecht/N. Emel Ganapati/Serena Tagliacozzo/Derrick Boakye Boadu: Crisis Communication during the COVID-19 Pandemic: A Comparative Perspective from the Online Communication of Public Health Agencies in Italy, Sweden, and the United States – Mildred Perreault/Sarah Smith-Frigerio: In the End, COVID-19 Goes On and On – Editors – Contributors – Index.
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