This practical guide is a “must own” resource for every museum store office. The eight-chapter volume includes a wealth of advice on best practices compiled by the MSA to help members become more successful in every aspect of their business. Get guidance from experienced store manager pros to help you correctly evaluate your store’s performance and get on track to boost every aspect of performance. If you add just one educational resource to your library this year, this book should be it! The information it contains is that valuable. The revised and updated Fifth Edition of Museum Store: The Manager’s Guide includes invaluable new tools. Features include: Updated information on social media, online and mobile shopping to help you maximize the value of these important channels How-to’s for analyzing and measuring financial performance, visual merchandising, marketing, managing personnel and more BONUS: Forms found in the book that you can download from the MSA website New insights into unrelated business income tax (UBIT) and copyright issues