Contents Preface xii 1 Aesthetic Design 1 Jan R. Landwehr 2 Algorithm Predictability 5 Melanie Clegg 3 Algorithmic Advice 8 Benjamin von Walter 4 Algorithm Aversion 11 Anne-Kathrin Klesse, Yue Zhang and Mirjam A. Tuk 5 Algorithmic Consumption 15 Jana Gross 6 Anthropomorphism 18 Carsten Baumgarth 7 Anti-consumption 22 Julia Gisler 8 Art Infusion 25 Carsten Baumgarth 9 Augmented Reality Marketing 28 Joachim Scholz and Andrew N. Smith 10 Behavioral Pricing 32 Felix Schakols 11 Bounded Rationality 35 Kristina Kleinlercher 12 Brand Antifragility 38 Daniel Dietrich 13 Brand Authenticity 40 Lucia Malär 14 Brand Displacement 43 Kirk Kristofferson and Lea Dunn 15 Brand Gender and Brand Equity 46 Theo Lieven 16 Brand Personality 49 Lucia Malär 17 Brand Relationships 52 Janina Rebecca Kauz 18 Brand Trust 55 Mansur Khamitov, Koushyar Rajavi, Der-Wei Huang and Yuly Hong 19 CASA (Computers are Social Actors) 59 Carsten Baumgarth 20 Conspicuous Consumption 62 Perrine Desmichel and Bruno Kocher 21 Constraining Ideas 65 Reto Hofstetter 22 Consumer AI Experience 68 Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler and Simona Botti 23 Consumer Brand Contestation 70 Daniel Dietrich 24 Consumer Co-creation 73 Daniel Wentzel 25 Consumer Creativity 76 Gry Høngsmark Knudsen, Mario Campana, Kat Duffy and Eric J. Arnould 26 Consumer Culture 81 Eric Arnould and Craig J Thompson 27 Consumer Downsizing 85 Lisa Eckmann 28 Consumer Fetish 89 Eric Arnould 29 Consumer Identity 93 Americus Reed II, Mark Forehand, Stefano Puntoni and Luk Warlop 30 Consumer Loyalty 94 Mansur Khamitov, Xin (Shane) Wang and Matthew Thomson 31 Consumption Myth 97 Craig J. Thompson and Eric Arnould 32 Consumer Needs 101 Hélène Gorge, Nil Özçağlar-Toulouse and Dannie Kjeldgaard 33 Consumer Patient 104 Anna Schneider-Kamp 34 Consumer Responsibilization 108 Johanna Gollnhofer 35 Consumer Socialization 110 Janina Rebecca Kauz 36 Consumer Temporality 114 Thomas Robinson 37 Consumer Tribes 118 Carlos A. Diaz Ruiz 38 Consumer–object Relations 121 Christiane Aufschnaiter 39 Consumption Communities 123 Jan-Hendrik Bucher 40 Consumption-led Market Shaping 127 Carlos A. Diaz Ruiz 41 Costly Signaling 130 Bruno Kocher and Perrine Desmichel 42 Customer Inspiration 133 Marc Linzmajer, Heiner Evanschitzky and Thomas Rudolph 43 Customer Journeys 136 Carlos A. Diaz Ruiz 44 Default Effects 139 Alım Yılmaz, Isabelle Engeler and Minah Jung 45 Delay Discounting 143 David J. Hardisty 46 Detached Co-involvement 147 Anna Schneider-Kamp 47 Digital Consumption 150 Christiane Aufschnaiter 48 Digital Possessions 153 Russell Belk 49 Essentialism 156 Tim Döring 50 Ethical Consumption Cap 159 Carys Egan-Wyer and Jack Coffin 51 Evaluative Conditioning 161 Jan R. Landwehr 52 Extended Self 164 Russell Belk 53 Fandom 167 Gry Høngsmark Knudsen 54 Framing 170 David J. Hardisty 55 Greenwashing 173 Lucia Gatti and Peter Seele 56 Health Capital 177 Anna Schneider-Kamp 57 Hostile Learning Environments 181 Jack S. Tillotson and Kushagra Bhatnagar 58 Impulse Buying 185 Kristina Kleinlercher 59 Legitimacy 188 Thomas Robinson 60 Luxury Consumption 193 Nacima Ourahmoune and Emma Samsioe 61 Market Segmentation 197 Carlos A. Diaz Ruiz 62 Mass Customization 200 Franziska Krause 63 Materiality 203 Christiane Aufschnaiter 64 Medical Consumerism 206 Anna Schneider-Kamp 65 Message Framing 210 Wibke Heidig 66 Mixed Emotions 213 Jana-Verena Gerhart and Vincent Oh 67 Multimodal Marketing Communication 218 Stefania Farace 68 Narrative Recrafting 220 Hanne Pico Larsen, Jack S. Tillotson and Susanne Österlund-Pötzsch 69 Need for Uniqueness 223 Matthias Fuchs and Martin Schreier 70 Non-Fungible Tokens 226 Reto Hofstetter 71 Nostalgic Consumption 229 Christian Dam, Benjamin J. Hartmann and Katja H. Brunk 72 Nudging 232 Julia Gisler 73 Online Reviews 234 Leif Brandes 74 Paradigms in Consumer Behavior Research 237 Joern Redler 75 Perceived Ownership 243 Matthias Fuchs 76 Persuasion Knowledge 246 Martin Eisend 77 Platform Affordances 249 Lydia Ottlewski 78 Point-of-Purchase Communications 252 Joern Redler 79 Processing Fluency 255 Jan R. Landwehr 80 Product Design 259 Daniel Wentzel 81 Prosumption 263 Jan-Hendrik Bucher 82 Psychological Distance 265 David Finken 83 Relationship Norms 270 Benjamin von Walter 84 Self-congruence 273 Lucia Malär 85 Self-tracking 276 Federico García Baena 86 Sharing 280 Russell Belk 87 Social Media Fatigue 283 Christopher Zerres and Thomas Breyer-Mayländer 88 Social Media Firestorms 286 Andrew N. Smith and Joachim Scholz 89 Social Responsibility 290 Verena E. Wieser and Andrea Hemetsberger 90 Storied Consumer Self 294 Julius Stephan 91 Switching Behavior 297 Kristina Kleinlercher 92 Technology Acceptance Models: TAM and UTAUT 300 Carsten Baumgarth 93 Time Poverty 304 Maria Giulia Trupia, Isabelle Engeler and Cassie Mogilner Holmes 94 Transitional Consumer 308 Julius Stephan 95 Value Regimes 311 Johanna F. Gollnhofer and Henri Weijo 96 Vintage Consumption 313 Christian Dam 97 Word of Mouth 316 Leif Brandes

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