Brook Urick worked behind the scenes at notorious sugar daddy website SeekingArrangement for five years while trying her own luck as a sugar baby. Part coming of age memoir and part exposé with a twist of grim dating advice, Brook’s story parallels her unusual relationship history with her ascension working for a pseudo dating website designed to protect predatory men. Through anecdotal evidence and insider information, she paints the picture of an evil machine that serves as an agency for sex trafficking and exploitation. While working under controversial CEO, Brandon Wade, at Seeking (formerly SeekingArrangement or SA), she perpetuated lies to the media while product developers designed a website that absolved perpetrators through anonymity. The rise in social media facades of unattainable luxury and wealth disparity pushed the Disney generation to sign up as sugar babies in droves. Many were victimized. Most victims don’t come forward due to the shame and stigma surrounding sex work. Anonymous abusers are free to return to Seeking and bait their next mark.