The international tourism industry grew exponentially during the latter part of the 20th and early 21st century due to the advent of cheap air travel and a growing moneyed class. However, it witnessed a calamitous slowdown during the COVID-19 pandemic, when the world came to a standstill and was unable to travel. It brought to the fore the fragility of the tourism industry in the face of bio-threats and other uncertainties such as climate change, disease, war, and terrorism.
These issues have led to a growing need for a strategic re-evaluation of the tourism industry vis-a-vis volatility, uncertainty, complexity, and ambiguity (VUCA) in the environment. Tourism in a VUCA World: Managing the Future of Tourism is an attempt to identify the new approaches to tourism in the near past, present, and future. Novel solutions can be expected through an integration of knowledge from the fields of social, physical, and biological sciences.
Chapter 1. Introduction: Tourism in VUCA World; Manjula Chaudhary and Naser Ul Islam
Part I. Rethinking Tourism
Chapter 2. Management of Trends in Sustainable and Responsible Tourism Post-2023; Marko Koščak and Tony O’Rourke
Chapter 3. The New Realities of the Tourism Industry in the Era of Global Climate Changes; Mira Zovko and Damjan Zovko
Chapter 4. Capacities of Adaptation and Mitigation Measures in Tourism to Answer Challenges of the Climate Crisis; Izidora Marković Vukadin, Naser Ul Islam, Diana Baus, and Damir Krešić
Chapter 5. The Impact of Technologies as an Alternative Reality on Business in Hotel Industry: Virtual, Augmented and Artificial; Ana Portolan and Marino Stanković
Part II. Community Perspectives and Tourist Behaviour in VUCA
Chapter 6. Nudging: A Possible Solution for a More Successful Destination Management; Snježana Boranić Živoder
Chapter 7. Cruise Tourism, Local Life and Rhythms in Pre-, During and in Post-Pandemic Times; Allegra Celine Baumann
Chapter 8. Tourist Xenophobia and Residents’ Perspective in the VUCA Era: The Case of Japan During the COVID-19 Pandemic; Wataru Uehara and Hiromi Kamata
Chapter 9. Psychological and Socio-Demographic Drivers of Pro-Environmental Behaviour in Generation Z; Dora Ivković and Ante Mandić
Part III. Organizational and Strategy Transformations under VUCA
Chapter 10. Tourism’s Vitality After Covid-19 Pandemic: Embracing Healing as a Significant Concept; Ricardi S. Adnan
Chapter 11. Resilience of Tourism Enterprises Facing VUCA Environment; Krzysztof Borodako, Jadwiga Berbeka, and Michał Rudnicki
Chapter 12. Risk Preparation in Touristic Coastal Areas in Spain: Covid vs. Tsunamis; Sandra Sánchez-Arcediano and Frank Babinger
Chapter 13. Crime and Insecurity as Factors of Uncertainty and Erosion of the Tourist Image of Mexico; Carlos Mario Amaya Molinar and Irma Magaña Carrillo
Chapter 14. Interfaces Between Biothreats, Biosecurity, and Tourism: Strategies for Indian Tourism; Manjula Chaudhary and Naser Ul Islam
Chapter 15. Transformation of Tourist Regions Through the Recovery of Abandoned Rural Settlements – The Case of Croatia; Jasenka Kranjčević and Dina Stober
Chapter 16. Challenges to be Answered and Answers to be Challenged; Izidora Marković Vukadin and Naser Ul Islam
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