Retail Management

By (author) Brian Garman

ISBN13: 9781774697436

Imprint: Toronto Academic Press

Publisher: Arcler Press

Format:

Published: 31/03/2024

Availability: Available

Description
Retail management is the process of overseeing the day-to-day operations of retail establishments to ensure that they function efficiently, provide high-quality products and services, and remain profitable. The book on retail management covers various aspects of the retail sector, including operations, store planning, marketing, and the use of the latest technologies. It provides readers with a comprehensive understanding of the retail industry, its challenges, and opportunities. The book focuses on effective management practices, which can help retailers to achieve their goals and objectives, and maintain a competitive edge in the market.
Chapter 1 Introduction to Retailing Chapter 2 Types of Retailers Chapter 3 Retail Buying Behavior Chapter 4 Retailing Strategy Chapter 5 Financial Strategy and Retail Locations Chapter 6 Human Resource Management in Retail Chapter 7 Merchandise Management Chapter 8 Retail Pricing and Communication Mix
  • Business & management
  • Retail sector
  • Professional & Vocational
Height:
Width:
Spine:
Weight:272.00
List Price: £109.00