This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion.
While digital fashion’s roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts.
With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry.
Interviewees:
Julie Zerbo, founder and Editor-in-Chief of The Fashion Law
Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer
Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture
Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Foreword by Daria Shapovalova and Natalia Modenova, Founders of DRESSX
An Introduction to Digital Fashion by Michael R. Spicher, Sara Emilia Bernat and Doris Domoszlai-Lantner
Part I: Theories and Foundations of Digital Fashion
Introduction
1. A History of Digital Fashion: Critical Theories and Turning Points – Doris Domoszlai-Lantner, Massachusetts College of Art and Design, USA
2. Existence, Aesthetics, and Meaning: A Philosophical Reflection - Michael R. Spicher, Aesthetics Research Lab and Massachusetts College of Art and Design, USA
3. Spooling and Neuroaesthetics: How Technology Helps Fashion Progress - Virginia Rolling, Georgia Southern University, USA
Interview with Julie Zerbo, founder and Editor-in-Chief of The Fashion Law
Part II: Practices and Applications of Digital Fashion
Introduction
4. Balmain x Barbie: A Fashion NFT Case Study - Petra Egri, The University of Pécs, Hungary
5. Physical to Digital: The Evolution of Sneaker Culture - Mindy Meissen, writer and consultant, USA
6. Cyborgs vs Skins: Which Will Dominate the Future of Fashion Design? - Idit Barak, Shenkar, Israel
7. Digital Fashion Education: Towards a Fluid Transition Between The Virtual And Physical Worlds - Mingjing Lin, London College of Fashion, UK
Interview with Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer
Part III: Issues and Ethics of Digital Fashion
8. Digital Fashion as The Basis Of An Economic Revolution - Daniella Loftus, Digital Fashion founder, influencer, and investor
9. Is Digital Fashion Socially Equitable? - Sara Emilia Bernat, Gemic
10. En/Folding Realities: African Decoloniality & Digital Fashion - Erica de Greef, African Fashion Research Institute (AFRI) with King Debs, artist, Siviwe James, researcher, arts practitioner, and archivist, Lesiba Mabitsela, interdisciplinary artist and fashion designer and Sihle Sogaula, material culture researcher and photographer, South Africa
11. (Im)possible Digital Fashion Dreams: Who Can Deliver On Accessible And Sustainable Digital Fashion? - Beata Wilczek, Unfolding Strategies, Germany
Interview with Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture
Part IV: Looking to and Hoping for the Future of Digital Fashion
12. New Definitions for The Future of Fashion - Leslie Holden, co-founder of The Digital Fashion Group,
Interview with Matthew Drinkwater, Head of Innovation Agency, London College of Fashion, UK
Afterword - Michael R. Spicher, Sara Emilia Bernat and Doris Domoszlai-Lantner
Index
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