This book examines the role of language and communication in transforming politics and governance in southern Africa. Interdisciplinary in approach, it covers themes including marketing, political advertising, activism, violence, elections, and the media. It combines theoretical works with individual case studies on Lesotho, Tanzania, South Africa, Zimbabwe, Nigeria and Ghana. It will appeal to all those interested in public policy, governance and political communication, as well as linguistics, media studies and African politics.
1. Introduction.- 2. Sub-Saharan Africa and France: Linguistic Familiarity and Policy Challenges.- 3. The place of political discourse in the Lesotho language policy.- 4. How compassionate rhetoric can play for or against political transformation in Tanzania.- 5. Language media and communication for political transformation in Zimbabwe.- 6. What one has reason to value: language transformation agenda in South Africa from the capability approach perspective.- 7. Cartooning as a political rhetoric against army and police brutality in Nigeria.- 8. Guardians of the revolution?: A critical discourse analysis of General Chiwenga’s coup speech.- 9. Language and morality for integral humanism in Africa.- 10. Language differences and communication for political transformation in Sub-Saharan Africa.- 11. Judas Iscariotism and Zimbabwe ppposition politics: deceit, fear of difference and language of misrepresentation.- 12. Local languages and critical pedagogies for university students in Zimbabwe: the case of students’ unions.- 13. From consumption to production: constructing transformation and emancipation in the Obidient Movement.- 14. Populism and political transformation in Nigeria: a critical discourse analysis of President Buhari’s selected speeches.- 15. The sociolinguistic drama of language in a multilingual South African context.- 16. Duplicitous language and populous politics in Sub-Saharan Africa: African authors’ grappling with truth and justice.- 17. Rhetorical empathy in Ghanaian presidential crisis communication.- 18. Conclusion.
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