Scholars and students interested in technology, corporate power, and the new digital economy, especially concerning issues around platforms and the gig (or sharing) economy across media and communications studies, science and technology studies, digital and political sociology, digital anthropology, politics, critical management studies, and geography.
Politically engaged, educated general readers and (likely) young-ish audience with experience of working in the platform economy.
1. Introduction
2. Trajectories of Struggle: Making Sense of Change
3. Meaning, Framing and the ‘Sharing Economy’: Changing Common Sense
4. Platform Politics: New Tactics, New Power
5. Can You Manufacture a Movement? Astroturfing at Airbnb
6. Platform Power: History, Successes, Consequences
7. Contested Futures of Platform Politics
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