This is an open access book offers candid, eye-opening insights of cautionary tales and successes of social investors in philanthropy, impact investing, and ESG as they advance the UN Sustainable Development Goals. A 10-year journey of research across five continents, Good, Evil and Wicked includes interviews with 1,800 CEOs and senior leaders in 20 countries and builds on the classroom experience of 800 senior executives from 80 countries. The book examines their stories using a unique framework, Deliberate Leadership. ™ This is an open access book.