Chapter 1 – Overcoming Preconceptions of the Perfect Library Website: Anecdotes versus Research There’s No Such Thing as a Perfect Website Website Work Begins with Education Modern Web Building Is Far Beyond That Bit of HTML You Learned in Grad School When It Comes to the Website, Are You Like a Climate Change Denier? The Plural of Anecdote Is NOT Data Note Chapter 2 – Design for the User, Not the Staff The Challenges of Library Web Design Three Truths about Your Library’s Website What If Your Website Solved Problems? Why Your Website Should Not Be a Special Snowflake Why Do Web Myths Live On in Libraries? Three Things You Can Learn from Other Websites You Are Not a Patron. So Act Like It Chapter 3 – Make Your Website Relevant and Useful New Might Be Shiny . . . but Is It Useful? Your Building Is Not Your Product Your Home Page Isn’t Nearly as Important as You Think It Is Are You Designing for Something That Isn’t There Anymore? Widgets Are Cute. Get Rid of Them Stop Putting Out the Welcome Mat The “Three-Click Rule” Has Been Hogwash Since Its Inception Notes Chapter 4 – Easily Implementable Changes to Improve Your Website Make Your Links and Buttons More Effective Got Pictures? You’re Missing a Step Level Up Your Website with This One Little Thing Make Search Less Painful for Your Users Notes Chapter 5 – Website Design Tips Why I (Sort of) Hate Carousels and You Probably Should Too Does Your Content Stink? Stop Disenfranchising 25 Percent of Your Website’s Users You’re Not in Control, and That’s a Good Thing Does Anybody Actually Work Here? A Picture Says 1,000 Words. Sometimes, That’s Too Many Notes Chapter 6 – Creating an Effective Web Presence Nobody Is Reading Your Stuff Where’s the Payoff? Writing So People Give a Damn Want a Better Presence Online? Get Over Yourself Notes

• Library, archive & information management

• IT, Internet & electronic resources in libraries

• Professional & Vocational

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