Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.
Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).
Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Introduction
Paul Jordan
Andrew Butcher
Bristows LLP
Argentina
Juan Carlos Ojam
Berton Moreno Ojam
Australia
Stephen von Muenster
Stephanie Scott
von Muenster Legal
Austria
Alexander Cizek
Cizek IP
Brazil
Otavio Saraiva Padilha Velasco
Paula Bezerra de Menezes
Soerensen Garcia
Canada
Jennifer McKenzie
Bereskin & Parr
Czech Republic
Irena Liskova
Ladislav Madl
Randl Partners
Denmark
Kenneth Kvistgaard Aaholm
Carina Hyldahl
Gorrissen Federspiel
Finland
Mikael Segercrantz
Johanna Flythstroem
Verna Syrjanen
Roschier
France
Emmanuelle Jardin-Lillo
TGS France Avocats
Germany
Susan Kempe-Muller
Latham & Watkins
Greece
George Moukas
George Ballas
Vasileios Xynogalas
Theodore Konstantakopoulos
Ballas, Pelecanos & Associates LPC
Hong Kong
Charmaine Koo
Kelley Loo
Deacons
Hungary
Aniko Keller
Szecskay Attorneys at Law
Ireland
Patricia McGovern
DFMG Solicitors
Italy
Daniela Ampollini
Trevisan & Cuonzo
Japan
Takamitsu Shigetomi
Toshiya Furusho
Yuki Kuroda
Mizuki Kanno
Oh-Ebashi LPC & Partners
Latvia
Sarmis Spilbergs
Pauls Anc s
Edvijs Zandars
Ellex Klavins
Mexico
Marina Hurtado Cruz
Carlos Davila
Baker McKenzie
Netherlands
Roelien van Neck
Manon Rieger-Jansen
Bird & Bird
Norway
Ida Gjessing
Simen Blaker Strand
Gjessing Reimers
Poland
Ewa Skrzydlo-Tefelska
Soltysinski Kawecki & Szle zak
Russia
Yulia Yarnykh
Gowling WLG
Spain
Monica Esteve Sanz
Gomez-Acebo & Pombo
Sweden
Rebecka Harding
Advokatfirman Delphi
Switzerland
Michael Noth
Times Attorneys
Barbara Abegg
Lenz & Staehelin
United Kingdom
Paul Jordan
Andrew Butcher
Bristows LLP
United States
Melissa Landau Steinman
Venable LLP
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