Franchising: The Key to Rapid Business Growth is essential reading for anyone hoping to expand a business through business format franchising, or to inject life into an existing franchise. Regardless of your level of experience, this book will help you with every aspect of franchising: calculating costs, finding franchisees, addressing legal issues, avoiding pitfalls, expanding overseas and more. The inclusion of some template franchise agreements is an added bonus. Franchising demands forethought and hard work, but the rewards, if the franchisor is prepared and determined, can be phenomenal.
Chapter 1 What Is Business Format Franchising? Chapter 2 Advantages and Disadvantages. Chapter 3 Franchise Statistics: The Hype and the Reality. Chapter 4 Can a Service Business Be Franchised? Chapter 5 Is Franchising Right for Your Company? Chapter 6 Setting up a Franchise Operation. Chapter 7 Developing the Concept and Organisation. Chapter 8 Testing the System - Proving It Works. Chapter 9 Protecting Intellectual Property. Chapter 10 The Operations Manual. Chapter 11 Know-How Show-How. Chapter 12 Sources of Income. Chapter 13 How Much Can You Charge? Chapter 14 The Financial Aspects of Franchising. Chapter 15 Profit Projections. Chapter 16 Advertising Funds. Chapter 17 Evaluating a Franchise as a Prospective Franchisee. Chapter 18 Selling Franchises. Chapter 19 Selecting Franchisees. Chapter 20 Exclusive Territories - Avoiding the Pitfalls. Chapter 21 Minimum Performance Targets. Chapter 22 How Long Should the Franchise Relationship Last? Chapter 23 Price Fixing Within the Network. Chapter 24 Managing and Controlling the Network. Chapter 25 The Franchise Agreement. Chapter 26 A Franchise May Be Legal, but Is It Ethical? Chapter 27 Contract Enforcement. Chapter 28 Termination: The End of the Relationship. Chapter 29 Resolving Disputes Between Franchisor and Franchisee. Chapter 30 Franchisees as Multiple Unit Holders. Chapter 31 A Successful Franchisor's Dilemma. Chapter 32 Staying Ahead of the Game. Chapter 33 What Happens If a Franchisor Goes Bust? Chapter 34 Whom Does the Customer Sue? Chapter 35 Co-Branding. Chapter 36 The Problems of Regional Master Franchising. Chapter 37 Franchisors as Landlords. Chapter 38 Going International. Chapter 39 Regulating Franchising. Appendix A: Trade and Service Mark Classifications. Appendix B: Sample Franchise Application Form. Appendix C: Franchisee Preliminary Enquiries. Appendix D: The British Franchise Association. Appendix E: (i) Case Study: The Ziebart Story. Appendix E: (ii) Case Study: The Southern Fried Chicken Story. Appendix E: (iii) Case Study: The ServiceMaster UK Story. Appendix F: (i) Sample Document: Confidentiality, Deposit and Non-Competition Agreement. Appendix F: (ii) Sample Document: Franchise Purchase Agreement. Appendix F: (iii) Sample Document: Outline of Franchise Agreement.
Height:229
Width:152
Spine:30
Weight:777.00