War Paint explores the enduring human desire to enhance attractiveness and youthfulness; a fascination dating back to the Stone Age. It charts the historical development of cosmetics, delving into their significance and ethical concerns in shaping societal standards of beauty. The cosmetics industry has evolved hand in hand with human aspirations for better hair, skin, clothing, and makeup. The book encompasses a wide range of topics, including early cosmetics origins, ethical dilemmas in the industry, and the regulatory landscape that emerged to enforce ethical standards. The ethical dimension will address issues like the mistreatment of animals in cosmetics testing and ingredient safety. Intriguingly, the book explores marketing strategies of the fifties and sixties, specifically those targeting children and teenagers, with a focus on cosmetic dolls like Miss Revlon and Miss Clairol. It will also cover the unique history of cosmetics, including the history of the use of blood in the makeup industry. The book offers a comprehensive, well-researched, and thought-provoking perspective on the cosmetics industry, drawing attention to aspects of its history, ethics, and societal impact that have not been widely explored in a single work before. It will engage readers with an informative narrative that spans centuries and a spectrum of compelling topics related to beauty and cosmetics.